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IDENTITY - Credibility
- 1. Logo
- 2. Identity/Awareness
- 3. The Message/Tag lines
- 4. Consistent Use of Color
- 5. LWOM (Local Word of Mouth
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MEDIA -- PRESS RELEASES
- 6. News releases
- 7. Articles: by you; about you
- 8. Write a Column
- 9. Media interviews
- 10. Letters to the editors
- 11. Publicity Contacts
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DIRECT MAIL
- 12. Sales Letters
- 13. Customer Reactivation Letter
- 14. Postcards
- 15. Thank You Notes
- 16. Reprinted articles by you; about you
- 17. Personal notes
- 18. Newsletter
- 19. Customer Mailing List
- 20. Target List from List Broker
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NETWORKING
- 21. Professional Associations/Board
- 22. Trade Associations/Serve on Board
- 23. Chamber of Commerce
- 24. Community Involvement
- 25. Volunteer work
- 26. Panel Advisory Board
- 27. 30-second Introduction
- 28. Presentations: seminars, lectures
- 29. Participation on Panels
- 30. Teaching: Adult Ed et. al.
- 31. Free Workshops
- 32. Referrals
- 33. Testimonials
- 34. Alliances/Fusion Marketing
- 35. start a Networking Group/SIG Group
- 36. Join a Speaker's Bureau
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PRINTED MATERIALS
- 37. Identity Packages
- 38. Brochure
- 39. Flyers/Circulars/Inserts/Handouts
- 40. Product/Sales Sheet
- 41. Business Cards
- 42. Stationery
- 43. Signage:
- 44. Point of Purchase Display
- 45. Fax Cover Sheet
- 46. Write a Book
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ADVERTISING
- 47. Print: Newspaper, Magazine
- 48. Print: Newsletter, Journal
- 49. Electronic: Radio, Cable
- 50. Yellow Pages
- 51. Directories
- 52. Advertising Specialties/Free Gift
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SPECIAL EVENTS
- 53. Trade Shows
- 54. Exhibits
- 55. Sponsorships
- 56. Advertising Specialties
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INTERNET
- 57. Website
- 58. Email signature
- 59. Ezine newsletter
- 60. Email List/Data Base
- 61. Directory Listings
- 62. Post on an e bulletin board
- 63. Search engines
- 64. Ads
- 65. Links
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AUDIO/VIDEO
- 66. Create audio/video tape
- 67. Audio tape interview
- 68. Host a radio/cable show
- 69. Free video tapes
- 70. Audio or Video Clip on website
- 71. Cell phone
- 72. Pages
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OFFICE and STAFF
- 73. Hours of operation
- 74. Décor
- 75. Waiting Room Resources
- 76. Refreshments Offered
- 77. Location
- 78. Attire
- 79. Voice Mail
- 80. On-hold message
- 81. Receptionist/Operator Greeting
- 82. Displays
- 83. Customer Service
- 84. Smiles
- 85. Sales Training
- 86. Sales Presentation/Demonstration
- 87. Convenience
- 88. Follow up
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GENERAL BENEFITS
- 89. Competitive Advantage
- 90. Marketing Plan
- 91. Marketing Calendar
- 92. Marketing Savvy
- 93. Imagination
- 94. Walk Your Talk
- 95. Positive Attitude
- 96. Energy/Enthusiasm
- 97. Outrageously Good Service
- 98. Exceed Expectations
- 99. Professional Photograph
- 100. 800 telephone number
- 101. Pricing
- 102. Gift Certificates
- 103. Continuing Education/Research
- 104. Speed of Delivery
- 105. Credit Cards
- 106. Satisfied Customers/Advocates List
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